| Book Review – “Net Attitude” | 12/20/2003 | Design Management Review (Volume 14, Number 1, Winter 2003) | Lise Hansen |
| From Carnegie to Intelo’s Noyce, these Business Titans Embraced Innovation | 03/17/2002 | Pittsburgh Post-Gazette | Carnegie Library’s Business Librarians |
| Kids Rock | 03/08/2002 | Darwin | Danielle Dunne |
| Book Review | 02/08/2002 | Australian Financial Review | |
| Does Your Firm Need A ‘Net Attitude’ Check? | 02/03/2002 | The Orlando Sentinel | Richard Pachter |
| Untapped potential | 01/27/2002 | The (San Jose) Mercury News | Richard Pachter |
| Sort out your firm’s Net attitude | 01/24/2002 | ComputerWeekly | Ross Bentley |
| Internet use still growing, expert says | 01/22/2002 | Danbury New Times | Susan Tuz |
| Net Attitude : What It Is, How to Get It, and Why Your Company Can’t Survive Without It | 01/21/2002 | Charlotte Observer | Short but sweet review. |
| Attitude adjustment: IBM ‘s internet guru reveals the mind-set necessary for success in the era of connectivity | 01/01/2002 | Inside Business | by Vivian Pospisil |
| My picks of the Month (Bookviews) | 01/02/2002 | Bookviews | Alan Caruba |
| Author pushes Net attitude | 12/16/2001 | The Poughkeepsie Journal | Richard Pachter |
| Author urges companies to adopt new Net attitude | 12/10/2001 | The Miami Herald | Richard Pachter |
| Book Review – Net Attitude | 12/03/2001 | Saltire : Blogging by Steve MacLaughlin | Steve MacLaughlin |
| Books in briefs | 11/30/2001 | Harvard Business Review | John Landry |
| Bookshelf — Adopting A ‘Net Attitude’ | 11/21/2001 | IndustryWeek.com | Jill Jusko |
| A Net Attitude, by the book | 11/18/2001 | PC Magazine | Micheal Miller |
| Book Review | 11/16/2001 | Amy D. Wohl’s Opinions | Amy D. Wohl |
| Q&A: Net’s potential big, IBM strategist says | 11/05/2001 | St. Petersburg Times | Dave Gussow |
| Get the attitude of the future | 11/01/2001 | The Ridgefield Press | Heather Ratcliff |
| Getting Net Attitude | 10/24/2001 | ITworld.com | David Storm |
| Editorial Reviews | 08/28/2001 | The Association of Educational Publishers | Reesa Marchetti |
| Attitude Adjustment | 09/18/2001 | Fast Company | Polly LaBarre |
| Editorial Reviews | 09/10/2001 | Amazon Business Review | Howard Rothman and Bellinda Wise |
| John Patrick: Net Attitude | 08/22/2001 | roychristopher.com | Roy Christopher |
| Talk about the book on the “New Economy Watch” show | 06/19/2001 | CNNfn: N.E.W. Show | Bruce Francis & Patricia Sabga |
One of the interesting things I learned from writing a book is that it takes a lot of marketing to make potential buyers aware of your book. The marketing activities include press interviews, book signings, and email marketing. At the time Net Attitude was published there was no social media. I have another book in mind and when it comes to fruition, social media will be the primary marketing vehicle. This page includes links to some of the reviews and interviews for Net Attitude V1.