Charlotte Observer (NC)
Net Attitude : What It Is, How to Get It, and Why Your Company Can’t Survive Without It
John R . Patrick (Perseus Books Group, $26)
Just because tech stocks nose-dived, don’t think the Internet has peaked. According to John Patrick, IBM’s VP of Internet Technology, it’s just getting started. One expert quoted in his new book says that we’re only 3 percent there, with 97 percent of the world’s population not yet on the Net.
Those firms that do, indeed, “get it” reap the benefits, both in lower costs and happier customers. The others fail to perceive that buyers demand service and empowerment and that the Internet is clearly the best, most cost-effective means to ensure their survival by excelling in these areas, he writes.