Kill The Mac?
A story in today’s WSJ suggested that Apple should kill off the Mac. Desktops and laptops are not the future, the author said. He further suggested that Apple should put all of its focus on whatever is coming next. I was intrigued that someone could be so far off in the weeds in his understanding […]
Apple Watch A Dud?
As usual, the Apple Keynote at its Worldwide Developer Conference (WWDC) was done with great marketing aplomb. For two hours and 24 minutes, it was tell them what you are going to tell them, tell them, and then tell them what you told them. They do it masterfully every time. Also as usual, some financial analysts and […]
Want To Borrow An Apple Watch?
If you aren’t sure about the Apple Watch and want to try it out, become a patron at the North Carolina State University Libraries. Students are borrowing the watch, learning how to use it, and sharing their experience in the NCSU Libraries News. Libraries are not just about books. They play an important role in helping students […]
Apple – Another Successful Keynote
As usual, the Apple Keynote to introduce the Apple Watch and two new iPhones, was done with great marketing aplomb. Tell them what you are going to tell them, tell them, and then tell them what you told them works every time. Apple has it down pat. Dan Frommer over at Quartz, believes that Apple Keynotes, made […]
Apple Events
As usual, the Apple Keynote to introduce the new iPad Air, Mini, Mac Pro, and free software was done with great marketing aplomb. Tell them what you are going to tell them, tell them, and then tell them what you told them works every time. Also as usual, the financial analysts are missing the point. […]
