Book Update: 3Q2006
So many great books, so little time! I read a number of blogs like most of us, but it is still fun to sit back and read a hard-cover book. Every once in a while I post a list of books I have been reading. They all have reviews at Amazon that are much better […]
Book Update: 2Q2006
So many great books, so little time! This posting is to recommend two books that were extremely interesting and enjoyable. First is Genome by Matt Ridley. After the Computational Biology panel at Demo in February, I asked the panelists what book I could read to learn more about the mapping of the twenty-three pairs of […]
Two New Books
Two new books arrived this week that may be of interest. Naked Conversation – How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel is very timely with all that is going on in the world of blogging. I know Robert from Microsoft. He has been active in evangelizing […]
Books – 3Q 2005
There are millions of books for sale and thousands of new ones are published every week. The percentage of books that will reach the “Top 10” list rounds to zero. The marketing of books is more art than science — I got quite an education on this with my own book. If I were doing […]
Word Craft
On the way to Brazil in October 2004, I read a book called Word Craft by Alex Frankel . The subject of the book is "naming", topic I have always been interested in. Frankel did a good job of getting behind the scenes at some of the top consulting companies that focus exclusively on coining […]
