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There was no doubt that one day we would wake up to find that a multi-billion dollar e-commerce operation now accepts bitcoin. On July 18, Coinbase reported that Dell.com has become the largest e-commerce merchant to accept bitcoin. See (The Coinbase Blog — Dell.com Partners With Coinbase to Become the Largest Ecommerce Merchant to Accept Bitcoin.) Dell said that the reason they made the decision is that bitcoin offers more flexibility for customers, payments can be made easily from anywhere in the world, and bitcoin offers lower payment processing costs. All true. They expect to offer some product promotions offering a discount if the purchase is made with bitcoin. See Dell.com’s bitcoin payment welcome page. I believe the move by Dell puts pressure on other major online merchants to defend why they do not yet accept bitcoin.