Information Technology SIG presents: John Patrick, Author of Net Attitude
When : Tuesday February 19, 2002 5:30 p.m.
Where : Steinbach Lounge
Former IBM Vice President of Internet Strategy John Patrick, author of Net Attitude, will speak at SOM. He will also be signing his book at the Yale Bookstore from 1:00-2:00 p.m. on February 19. In the early 1990’s, Mr. Patrick was one of the pivotal individuals who helped a stagnant Big Blue to reinvent itself by embracing the Internet and e-business as bedrocks of its business plan. Having enlisted the support of CEO Lou Gerstner, Mr. Patrick went about evangelizing to the whole company the importance of this emerging medium. In papers and speeches, he preached the need for IBM to revamp its internal communications, external marketing and business strategy. He is the founder of a new company called Attitude LLC. He will, however, continue his relationship with IBM as an advisor, carrying on his many industry relationships on behalf of IBM.