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As usual, the Apple Keynote, which introduced updates to watchOS, macOS, iOS, and tvOS was done with great marketing aplomb. Apple executives acted like a great team and executed their usual: Tell them what you are going to tell them, tell them, and then tell them what you told them. It works every time. If you didn’t see the keynote, take a look here.

Financial analysts are finally figuring out the Apple ecosystem of hardware, software and services. Monday’s keynote took the Apple integration concept to a much higher level. Consumers will clamor for the new platform updates. They will also add to their collection of Apple devices. Large numbers of people will have an iPhone, an iPad, a Mac, an Apple Watch, and an Apple TV. It is an ecosystem which will scale to hundreds of billions of dollars. No company can grow to the moon, but it looks likely to me, based on this latest set of announcements, that Apple will be the first company to achieve a market capitalization of one trillion dollars.

On another front, I was interviewed by Karen Jagoda yesterday. Karen is co-founder and President of E-Voter Institute and the host and producer of the non-partisan Digital Politics Podcast. I was last interviewed by Karen after the launch of Election Attitude – How Internet Voting Leads to a Stronger Democracy last year. Yesterday’s topic was the leaked NSA report and Russian hacking. The podcast will go live on Sunday and I will include a link to it in the following Saturday’s e-brief. I hope you enjoy it.