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The Advisory Board reported millennials (those born between 1981 and 1997) are now the largest living generation in the United States. The Pew Research Center said the U.S. now includes 75.4 million millennials , compared to 74.9 million baby boomers. Young immigrants will cause the number to grow larger. Healthcare providers have focused on the older, less-healthy generations which tend to need the most care, but they would be wise to get to know millennials. They will change healthcare in important ways.

1. Millennials want to know about costs upfront. Emily Zuehlke, a senior analyst with the Advisory Board’s Market Innovation Center, said that millennials are more sensitive to pricing and more risk averse. Huge student loan debt makes them more likely to shop.

2. An Advisory Board survey found millennials give a high priority to convenience. They want extended hours, walk-in appointments, and onsite tests or imaging studies. Online appointment scheduling is a given.

3. Millennials are tech-savvy, and they expect their providers to be also. The web emerged before millennials reached their teen years. At least 80 percent own smartphones. The number with health or fitness apps is growing rapidly. They will be early adopters of telehealth.

4. Millenials use social media every day. They know how to find information, share information, and seek recommendations. The take online reviews seriously before selecting a provider.

Providers should pay attention to the trends of millennials, but they should also pay attention to seniors. Seniors are getting more teach savvy, and they too, expect their doctors to be. Read the full Advisory Board article at Millennials are now America’s largest generation. Here are four ways they’re changing healthcare and Read more about how technology is changing healthcare in Health Attitude.

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