Apple – A Platform Keynote
As usual, the Apple Keynote, which introduced updates to watchOS, macOS, iOS, and tvOS was done with great marketing aplomb. Tell them what you are going to tell them, tell them, and then tell them what you told them works every time. Apple has it down pat. Dan Frommer over at Quartz, believes that Apple Keynotes, made not […]
You Meet the Nicest People….
Fifty years ago, in 1966, The Hondells created a TV advertisement about owning a Honda motorbike. The advertising slogan of the time was “You meet the nicest people on a Honda.” I thought of this just yesterday while I was at the Apple store in Danbury, Connecticut. I was there to pick up my Apple […]
CareKit to Expand mHealth
In Health Attitude, I wrote about mHealth and said, “People who track their health are healthier.” Apple agrees and sees a market opportunity to sell $billions of iPhones as a result. To help facilitate the growth, Apple has developed CareKit. CareKit is an open source framework allowing entrepreneurs and software developers to build upon four starter […]
Recording Industry Reports Revenue Increase Due to Streaming – WSJ
Music is one of my passions. I love to play it, hear it, conduct it, and enjoy it. There are more than 70 posts about music here in the Attitude LLC blog. Take a look if you are interested. One of the things I have written about for many years is the demise of the […]
More New Products from Apple
Apple had another first rate set of product announcements yesterday. If you did not see the keynote, you can watch it here. The new iPhone and iPad Pro are designed to capture the market for upgrades. I suspect many owners of iPhone 5S and prior models will make the upgrade to get the improved camera and Apple […]
