Apple iPhones and Watch Look Great
As usual, the Apple Keynote to introduce the new Apple Watch and three new iPhones, was done with great marketing aplomb. Apple has it down pat. Tell them what you are going to tell them, tell them, and then tell them what you told them works every time. The new Watch will enable millions of people to […]
Olympic Advertising
It was a privilege to be able to be at the opening ceremony In Atlanta (1996), Nagano (1998), and Sydney (2000). The ceremonies get more extravagant each year and you have to wonder how they are going to top it the following year. The Atlanta Olympic Games was the beginning of e-business for IBM. A member […]