Are Surveys A Good Idea?
Are Customer Satisfaction Surveys a Good Thing? Witten: October 2020 Surveys have the potential to be very useful tools for any organization to gain insight about their customers, products, and services. The number of surveys presented to us is on the rise but, in my opinion, most are misdirected. The typical survey basically asks two […]
Are Surveys A Good Idea?
Surveys have the potential to be very useful tools for any organization to gain insight about their customers, products, and services. The number of surveys presented to us is on the rise but, in my opinion, most are misdirected. The typical survey basically asks two questions. First is “Based on your most recent interaction with […]
Tell Them, Tell Them, Told Them
The Apple Worldwide Developer Conference (WWDC) is an annual event that Apple conducts for the thousands of developers who create applications for Apple’s products. When the conference is announced as open for enrollment, the available seats are sold out in about an hour because developers are thirsty to learn about the new application programming interfaces […]
Conversational Marketing Summit – 2011
Attending conferences is the best way I know of to stay on the edge of what is happening in the world. Reading content on the Web and exchanging messages is vital but there is no substitute for attending a few conferences per year where you can talk to people at meals and breaks plus interact […]
Conversational Media Summit – Part 3
The main strategic takeaway for me from the CM Summit was the stark contrast between the two interviews John Batelle had with Arthur Sulzberger, Jr. and Arianna Huffington. I first met Arthur at a technology conference roughly 10 years ago. He had a big head-start in adapting to the changes from the Internet, he hired […]
