Are Customer Satisfaction Surveys a Good Thing? Witten: October 2020 Surveys have the potential to be very useful tools for any organization to gain insight about their customers, products, and services. The number of surveys presented to us is on …

Are Surveys A Good Idea? Read more »

Surveys have the potential to be very useful tools for any organization to gain insight about their customers, products, and services. The number of surveys presented to us is on the rise but, in my opinion, most are misdirected. The …

Are Surveys A Good Idea? Read more »

The Apple Worldwide Developer Conference (WWDC) is an annual event that Apple conducts for the thousands of developers who create applications for Apple’s products. When the conference is announced as open for enrollment, the available seats are sold out in …

Tell Them, Tell Them, Told Them Read more »

Attending conferences is the best way I know of to stay on the edge of what is happening in the world. Reading content on the Web and exchanging messages is vital but there is no substitute for attending a few …

Conversational Marketing Summit – 2011 Read more »

The main strategic takeaway for me from the CM Summit was the stark contrast between the two interviews John Batelle had with Arthur Sulzberger, Jr. and Arianna Huffington. I first met Arthur at a technology conference roughly 10 years ago. …

Conversational Media Summit – Part 3 Read more »