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Are Surveys A Good Idea?

Are Customer Satisfaction Surveys a Good Thing? Witten: October 2020 Surveys have the potential to be very useful tools for any organization to gain insight about their customers, products, and services. The number of surveys presented to us is on the rise but, in my opinion, most are misdirected. The typical survey basically asks two […]

Are Surveys A Good Idea?

Surveys have the potential to be very useful tools for any organization to gain insight about their customers, products, and services. The number of surveys presented to us is on the rise but, in my opinion, most are misdirected. The typical survey basically asks two questions.  First is “Based on your most recent interaction with […]