The price cut is understandable. It is not unprecedented by any means and the rebate was handled well by Apple. Nobody was forced to be an early adopter. People were forced to sign up for AT&T but it was no secret. It was announced that way, promoted that way, and is somewhat understandable even though I don’t personally like it because of poor network coverage where I live and poor network performance when there is coverage. I can also understand why a warranty would be voided if people physically break in to the iPhone and modify it. That is a standard warranty provision with cars and most everything. A software modification is a different issue from my point of view.
I need to clarify my comment that I got "bricked" last week (read the story here). Walt Mossberg properly corrected me that getting bricked means that your iPhone is not functioning at all — it is like a brick. That is not what happened to me. I believe in most all cases where someone got bricked it was because they had tampered with the iPhone or somehow bypassed AT&T and enabled the phone to work with T-Mobile or someone else. I can understand why Apple would not like that because of their deal with AT&T and the fact that it has always been marketed as an Apple – AT&T exclusive arrangement. In my case, I made no attempt to change out AT&T. I just added the "installer" from AppTapp from Nullriver. This enabled me to add a bunch of third party applications that added a great deal of missing functions and new capabilities. I was really happy with the new applications.
I can understand that neither Apple nor AT&T would offer technical support for third party applications that they have not certified. I could even understand that they may require them to be uninstalled if suspected of causing a problem with the iPhone or the AT&T service for which I requested assistance. The issue I made in my last update was not of that nature. The issue was that Apple unilaterally *deleted* all the third party applications, including any data that may have been created by the apps, and also deleted the launcher and installer. An industry colleague described this unprecedented move by Apple as "hostile". I have to agree. Another colleague called it hubris. Some might describe it as arrogance.
I remember in the 1970’s when IBM was accused of such an attitude. If a customer had a mainframe maintenance problem and they also had "third party" memory or peripheral devices attached to the mainframe, IBM would refuse to work on the mainframe or even diagnose the problem. Later they loosened up and agreed to "take a look" at the problem but only if someone was present from the maintenance department of the "other" company. IBM had a significant comeuppance as a result of the unwarranted attitude. Eventually — in the late 1980’s — IBM saw a services opportunity in working on *all* of the customer’s equipment, no matter who manufactured it.
A similar situation may be at hand for Apple. What could be better than having thousands of developers around the world creating useful applications for the iPhone? That is how Palm got established. Apple is now gaining on Palm but if they don’t watch their hubris they may have a comeuppance.
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