Open, Please!
As more and more things move to email and the web, financial services companies are showing signs of advertising frustration. Since their email gets blocked by our spam filters or we just hit the delete key, they continue to rely on paper mailings. Solicitations to take out a loan, get an investment advisor, set up […]
Worms and Potato Chips
Packaging is one of those things that most of us probably don’t think about a lot. That set of plastic, glass, paper, Styrofoam, cardboard, and poly-whatever that contains and protects things we buy. I think of packaging in two categories — that which something is stored in and that which something is shipped in. I […]
Customer Service
There have been many stories here over the years related to customer service. The Internet offers the potential for businesses, schools, governments, and hospitals to offer unparalleled customer service. More and more are doing so but there is a long way to go. When I wrote Net Attitude during the summer of 2001 I thought […]
Three Percent
The Census Bureau of the Department of Commerce has announced that U.S. retail e-commerce sales for the fourth quarter of 2006 were $29.3 billion, an increase of 4.6 percent from the third quarter and 24.6% above the fourth quarter of 2005. In fact, the year to year growth has been more than 20% for every […]
The Chisel
The AOL Instant Messenger has been a part of my daily life for quite a few years. It has been a very effective tool for communicating with family members, friends, and colleagues around the world. This past weekend it was necessary to install the latest version of AIM as I migrated to a new ThinkPad […]